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Co-work Expanding in Greenville

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Each month, our next guest’s company brings in top marketers from national and international brands such as The Ritz Carlton, Southwest Airlines, and Chick-fil-A to speak to his customers in an intimate setting about the strategies they use to push their brands beyond their competition.  That intimate setting is the fast-growing phenomenon known as a co-work space.

Mike Switzer interviews Joe Erwin, president of Endeavor in Greenville, SC.

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After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.